Is an Online News and Lifestyle Website Providing the Latest News and Trends for the Asian Community Around the World

United Kingdom: is a new website targeting the whole of the Asian community from the subcontinent, which includes India, Pakistan, Bangladesh, and Sri Lanka.

However, the website is not just targeted towards the Asians living in the above countries but also the Asians (commonly referred to as ‘pardesi’s’ or ‘desi’s’ living abroad) in countries where there are large communities of them. It is well known that these countries include the Middle East, UK, Europe, USA, Canada, and Australia to mention a few.

Effectively has set out to meet the entire information needs of the Asian community, like a one stop shop, regardless of where they are based across the World.

The content is updated on a 24/7 basis every day of the year and includes news, current affairs and the cultural interests of this community. These interests and hobbies include business, fashion, food, health, general lifestyle, culture, sport, science, technology, travel and tourism, music, entertainment, Bollywood, Lollywood, and Hollywood and so much more.

All that in addition to the latest national and International news whether it be about politics, business, or the economy.

Examples of previously featured stories include ‘Pakistan Federal Cabinet approves 135000 apartments under Naya Pakistan Housing Programme’, ‘Kartarpur corridor: Pakistan, India to hold talks in Attari’ and the Bengali cricket team getting caught up in the New Zealand Terrorist Attack.

Of course, whilst the above examples are of news stories the website is a complete online magazine providing a plethora of information across a multitude of other categories.

For example, in its lifestyle section it carries a report ‘Weight Loss: Drink This 3-Ingredient Ayurvedic Concoction to Boost Body’s Metabolism’, and ‘and in health ‘Snacking For Type 2 Diabetes: 5 Low-Calorie Vegetarian Snacks Diabetics Can Enjoy.’ reveals the hottest gossip and gives the latest updates on celebrities; providing the public with all the real relevant information, such as ‘Atif Aslam and Ali Azmat to take centre stage at Coke Fest’. They recently reported on the online YouTube feud between PewDiePie and T Series, the article being ‘T Series and PewDiePie: Legal Battle Coming?’ and on Ranveer Singh, ‘Whose Advice Does Ranveer Singh Follow?’

Interesting stories from Bollywood and Lollywood are covered in detail; reporting recently ‘Lara Dutta Launches A Skincare Brand from Scentials, at Beauty World Middle East’ and ‘Kangana Ranaut’s sister Rangoli Chandel calls Alia Bhatt and Soni Razdan as ‘Non – Indians’ spreading HATRED’, and across the other side of the World in Hollywood, ‘Angelina Jolie: Desperate to Win Brad Pitt Back?!’ back in Lollywood, ‘Best On-Screen Couples of Pakistani Dramas’.

Fashion plays a big part of the platform, featuring the portfolios of all the major Asian fashion designers and Bollywood, Lollywood and Hollywood celebrities; a recent article focused on the best airport looks of the week for example, the heading stated ‘Jacqueline Fernandez, Sonam Kapoor and more: Best airport looks of the week’ and nail polish tips by ‘Priyanka Chopra: gives lessons on how to nail power dressing’. also updates you on lifestyle and advice on ways to improve your general life, for example, ‘How to get smooth and shiny legs like Malaika Arora’ and ‘The perfect nighttime routine to lose weight, as per nutritionist Kavita Devgan’ and ‘Low-Calorie High-Protein Foods: 10 Foods To Add To Your Weight Loss Diet’. They also give details of the latest development in Medical research and health for example, ‘Scientists Develop Way to Make Food Taste Salty, Without Excessive Sodium’. also adumbrate the latest news about Sport both national and international ‘Messi’s Barcelona out to end quarter-final curse’ whilst not forgetting to provide a full running commentary on both the IPL ‘SRH vs CSK: When and Where To Watch Live Telecast, Live Streaming’ and the PSL.

On Technology and Science, the website reported on ‘Using Samsung’s new foldable phone is a wild ride so far’ and ‘Thousands of Amazon Workers Are Listening to What You Tell Alexa’ and ‘As memories fade, can we supercharge them back to life?’ or the ‘First 3D print of heart with human tissue, vessels unveiled’.

The site does not neglect the all-important Asian Music category, describing it in their own words as “the low down on the latest Asian music scene from across the globe. Here you will see the latest Asian tracks and music videos. The tracks and music videos include Bhangra, Bollywood, Hindi, Punjabi, Bengali, and Tamil. Music originating from India, Pakistan, Bangladesh, Sri Lanka and the Middle East and the Asian music fusion scene across the World.”

Ultimately the site is designed to become a central point, a hub if you will for the global Asian (Desi) community.

You still here?! Don’t hang around, get down to the site and get in the know for all things Asian right now!

And don’t forget to tell your friends, share the site on your social media and also add the site to your personal favorites!!

About the company:

The aim of is to build harmony, connections, contacts and the better sharing of relevant information between our general communities with the ultimate aim of developing better relations between our communities.

Crucially, allowing users to not only review the hottest news trends in their country of residence but also in the other Asian countries all from platform, keeping users in the know to a much deeper degree.

Contact Details:

Contact Person Name: Zafar Ali

Email: [email protected]

Company Name:

Location: UK


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Christophe Rude

Christophe Rude

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