Shifting to digitalized approach was on many large businesses in Australia’s priority list even before pre-COVID-19. Their goal is to transform customer experiences and improve productivity and drive innovation. But the pandemic struck and made digital transformation an absolute necessity.
Organizations in Australia have seen an acceleration in digital transformation by two to three years in many cases during the pandemic. According to Statista, 76% of enterprise decision-makers in Australia say the COVID-19 pandemic sped up digital transformation “a necessity” during 2020.
Meanwhile, the Gartner CIO survey revealed that 54% of Australian enterprises put more emphasis on digital transformation by increasing their investment during 2020, and two-thirds of tech leaders expect this trend to not stop anytime soon.
“The digital maturity of organizations in ANZ continues to rise. The percentage of CIOs who report being at the ‘scaling’ and ‘harvesting value’ phases of digital transformation now sits at 47%, a few points higher than last year (43%) and close to the global average (48%).” Noted from Gartner’s report.
COVID ACCELERATING DIGITAL WORLD TRANSFORMATION – THE PROS
HELPS YOUR BUSINESS STAY COMPETITIVE
Are your competitors present on digital platforms like social media, e.g., Tiktok, Instagram, Facebook, Twitter, Snapchat, and media sharing, e.g., Spotify, Vimeo, Youtube?
Are they also present on consumer review networks, eg., Google Business Profile, Yelp, Tripadvisor, and Zomato?
Are they taking advantage of automation to interact with their potential consumers from different parts of the world 24/7?
Chances are, they are! And there are a lot of them, right? They might have been doing it even before the pre-COVID era and that’s why they already have ALREADY built online authority and credibility.
An interesting finding from the 2018 Digital Business Survey by IDG reveals that 44% of organizations have already adopted to digital business approach to increase customer satisfaction and employee productivity.
This means, that digital change was already happening a long time ago. And as far as the acceleration of digital transformation pros, this is interesting proof for adopting to latest digital strategies as a necessity.
INCREASE YOUR EMPLOYEES PRODUCTIVITY
Change begin within your organization. COVID era thought many of us how to utilize online meeting platforms like Zoom and Google Meet, project management software like Asana and Monday, and customer relationship management software like Salesforce and Hubspot to grow our business.
With the help of available productivity and communication tools in the digital world, there are many ways to improve your organization’s efficiency – and employee satisfaction as well. Employees are now able to work at home, which means a world if you have kids, far away from your work, and the like.
It’s not rocket science that having high productivity and high satisfaction from your employees are the most ideal ways to accelerate your business growth.
INCREASE YOUR CUSTOMER SATISFACTION
An increase in customer satisfaction means an increase in brand loyalty, belongingness, and customer willingness to recommend your products and services to their peers and relatives. You’re already way ahead of your competition if you have better customer satisfaction. This is why brands like Hilton and Apple are so obsessed with a customer-centric approach, and it’s one of the reasons why their customers are willing to spend extra dollars to buy their services and products.
On average, your customers are spending around 12 hours a day on digital space for work, entertainment, and buying products. Our two cents invest in digital tools to provide a seamless user experience when they visit your website to book a service or buy a product.
With the help of available software and tools like CRM and Chatbox, you can meet your customers’ needs without the worry of the cost of hiring more employees.
CONCLUSION:
Changing to a digital approach can be a little bit slow at the start. It’s going to be time-consuming and energy-consuming, but it’s sure is WORTH IT. If your business is in Australia, you are more than welcome to take advantage of Digicreators’ 15+ years worth of experience in the digital marketing world to help you integrate productivity and communication tools in your organization. They are experts at digital marketing too!
